Diptych Press
BRAND IDENTITY
WEBSITE DESIGN + BUILD
PRINT + DIGITAL DESIGN
This independent literary publisher’s unique model pairs two seemingly unrelated texts in thoughtful dialogue. The brand identity celebrates this duality through a medieval, diptych-inspired design system anchored by the amphisbaena—a mythical two-headed creature that embodies the conversation that happens between the two books. The visual system was developed to support Diptych’s initial fundraising and development phase, with plans to expand as they start publishing and building their catalog.
Drawing from the rich color palette and ornate beauty of medieval diptychs and illuminated manuscripts, the identity employs split-screen compositions and paired elements across all touchpoints. Clean sans serif typography, bold patterns, and stylistically varied illustrations create dynamic tension with the historically-grounded logo and palette.
The identity bridges digital and physical realms while honoring the traditional art form that inspired the publisher’s name.
