The Pandemic Post
Created in March 2020, The Pandemic Post is a print publication that donates all profits to mutual aid groups and organizations working towards social justice. Each issue takes on a distinct format—from a spiral-bound notebook exploring food to a calendar featuring art and poetry—allowing the content to shape its physical form. The identity system remains intentionally fluid, adapting to each issue’s unique character while maintaining a considered approach that honors both its subjects and readers.
The Pandemic Post’s visual identity draws from both 90s DIY zine culture and early 20th century newspaper coverage of the 1918 pandemic. Though firmly rooted in the 2020s, the design transcends any specific era to reflect the universal nature of the pandemic experience. Each issue is thoughtfully crafted to honor its contributors while maintaining a handmade, communal spirit. The featured works guide design decisions, and as the publication supports different organizations over time, its form continues to evolve.
The identity confronts the virus head-on—placing it atop the logo’s I, acknowledging its weight on our collective consciousness. A traditional serif typeface anchors the design with quiet dignity, while the overall look and feel remains optimistic, reflecting the publication’s diverse submissions.
At a time of increased isolation, The Pandemic Post creates a tangible connection—something physical and cheerful that arrives in the mailbox as a bright spot in subscribers’ days. This emphasis on tactility extends beyond the printed publication into its digital presence, making both the physical issues and social media feel equally immersive and engaging.
The website continues the publication’s blend of polish and personality, incorporating the same expressive collage aesthetic as a natural extension of the print issues, with an aggressively bold green neon color that fully takes advantage of the digital space. It creates an inviting platform where visitors can explore featured organizations, browse online pieces, and purchase the publication with ease.
